A recipe developed by a man when he was a teenager and tried and tested by his family is now being stocked in some of the country’s biggest supermarkets.
The concept of ‘Chocomosa’, a chocolate filled samosa, was developed by 30-year-old Ajay Kainth in the kitchen of his family home in Forest Close, Woodford Green, when he was growing up.
Bored of making traditional-style samosas, Mr Kainth filled the pastry with chocolate and other accompanying ingredients and watched his family devour them with delight.
He said: “I like experimenting with new things and one-day I made up the recipe and it worked.
"I know of a few Indian-style restaurants that make them but I am the first person to retail them to the public.
“Samosas sell all-year round but I wanted to create something unique and with a twist that will make my brand stand out and bring the out-dated look of Asian food and packaging into the modern world.”
After trying several professions, including a spell at university studying engineering, the former Highams Park School pupil launched the product, which comes in three flavours, under his brand name, Fresh off the Boat (FOB) Foods, in June last year.
He then marketed the frozen product at the Halal Food Festival at London’s Excel in September 2013 and drew the attention of a buyer from the country’s fourth largest supermarket chain, Morrisons.
Noor Ali, World Food Buyer at Morrisons, said: “We have worked hard to ensure our World Food offering strongly reflects the needs of those communities local to our stores across the UK.
"We are delighted to be able to offer Chocomosas to our customers."
As of last month, the product, available in chocolate, chocolate and peanut butter and chocolate and coconut flavours, are now stocked in 50 Morrison branches, including the store in Chingford Mount Road.
Mr Kainth’s younger sister, Natasha, described the product as the next big thing since the cupcake ‘craze’.
The 26 year-old added: “The cupcake business is dying out, so this is something new, original and exciting.”
Mr Kainth is set to expand his range of fillings to include different flavours and fruits in the coming 12 months.
Other potentially delicious Indian dishes which could be coming to a store near you:
Strawberry Tikka Masala
Panner Cake and Kofte Cream
Leave you suggestions for new Indian delights in the comments section below