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Artwork Guidelines

Publications covered

Bishop's Stortford Citizen - title code: BS
Enfield Independent - title code: EG
Guardian Property - title code: GP
Barnet Times Property - title code: PB
Hendon Times Property - title code: PH
Edgware Times Property - title code: PE
Epping Forest Guardian - title code: EO
Wanstead & Woodford Guardian- title code: WW
Waltham Forest Guardian - title code: WS
Barnet Times - title code: BB
Hendon Times - title code: HE
Edgware Times - title code: ED
Muswell Hill Times - title code: MC
Tottenham Independent - title code: TW
Epping Forest Independent - title code: WE
Waltham Forest Independent - title code: WF
Harlow Citizen - title code: HC
Borehamwood Times - title code: BW

Electronic artwork

Adfast

Newsquest are menbers of Adfast - an Impartial company that acts as a go between for agencies and production departments.

Files can be converted in to PDF's (Portable Document Format) and uploaded for production department to download.

This process provides checks on the file and confirmation of receipt of files from both parties.

www.adfast.co.uk

Email

Files can be accepted via email to productionhp@artslondon.newsquest.co.uk
either as a PDF or a JPEG file with all the fonts embedded.

Portable Media

Other forms of electronic media are accepted : CD-ROM and 3.5 floppy disc (1.44MB). Files should be saved as an EPS file with all fonts embedded.

Discs can be sent directly to the ad rep responsible for the booking who will forward it to the production department with the relevant paperwork. Please send a stamped addressed envelope if you would like discs returned.

Fonts

Electronically supplied artwork must be saved as an EPSF graphic and have all fonts embedded within it. Please note: supplying the fonts on the disk in a separate folder is illegal practice. Advertisements supplied with separate fonts run the risk of having the fonts substituted with similar styles from our current font list or the exclusion of the advertisement altogether. In this case we cannot accept liability for any errors and the ad will be invoiced in full.

Colour files

Please ensure all colour files are saved exclusively in CMYK process colours.

Colour files saved in Photoshop format should be EPS:
Preview = Tiff 8 bit/pixel
DCS = On 72 pixels/inch colour
Encoding = Binary

Screen resolutions for graphics used within files are:
Bitmap (Lineart) = 600 dpi
Grayscale / Colour = 200 - 300 dpi

Screen ruling: 100 or 85 lines per inch (40 to 33 lines per centimetre) with round dot.

Screen Angles: Cyan: 75o Magenta: 45o Yellow: 90o Black: 15o

Ink Coverage: The total coverage in any given area must not exceed 260%.

Dot gain: Allow for 35% plus or minus 5% dot gain at 50% tint and 20% plus or minus 3% dot gain at 75%.

Target Densities: Cyan: 0.9 Magenta: 0.9 Yellow: 0.8 Black: 1.2. Measured with a polarised T densitometer.

Dot Size: For newsprint from 45gsm to 55gsm highlight Cyan 2%, Magenta 1%, Yellow 1%, dropping out on catchlights completely.

Shadow: 85% maximum.

In-House Setting: Copy can be set in house for all adverts but the quality of any original materials for scanning must be good.

Artwork and Paper Sizing

Number of
columns
Width in
milimetres
Width
in ems
1 27 6.5
2 57 13.5
3 87 20.5
4 116 27.5
5 146 34.5
6 175 41.5
7 205 48.5
8 235 55.5
9 265 62.5
10 293 69.5
11 323 76.5
12 353 83.5

Depth: All titles are booked in centimetre depths.

A full page tabloid depth is 35cm
A half page tabloid is 17cm
A full broadsheet page depth is 55cm
A half page broadsheet is 28cm

Width: All tabloid papers are nine columns wide. All broadsheet papers are 12 columns wide.

DPS on tabloid 557mm

All DPS adverts that run on the front page must allow for the heading space, this can be agreed with your Newspapers advertising representative.

If artwork is sent the wrong size, where possible the production department will proportionately reduce/enlarge to the width or depth required. The production department will not anamorphic any advertisement.

Electronic Artwork Deadlines

Bishop's Stortford Citizen
12pm Tuesday

Times Property
1pm Tuesday

Enfield Independent
2pm Tuesday

Guardian Property
2pm Tuesday

Guardian
6pm Tuesday

Times
12pm Wednesday

Muswell Hill Times
6pm Wednesday

Tottenham Independent
6pm Wednesday

Epping & Waltham Forest Independent
6pm Wednesday

Harlow Citizen
6pm Wednesday

These deadlines are designed to give advertisers and production time to prepare complete electronic artwork ready for application.

If any deadlines are missed by the customer, the production department reserve the right to exclude the advert from the booked publication.

If a client supplies an incorrect advert to the production department within deadline, they will be notified and given a reasonable amount of time to re-supply correct artwork. If incorrect artwork is supplied after deadline, an appropriate 'in house' filler will be used in its place. The full amount will still be invoiced.

Production department contacts

John Swarbrick: Group Pre-Press Manager
jswarbrick@london.newsquest.co.uk

Richard Woodford: Operations Manager
richard.woodford@london.newsquest.co.uk

Elaine Goodchild: Type Setting Supervisor
egoodchild@london.newsquest.co.uk

Les Willis: Emedia Operator
lwillis@london.newsquest.co.uk

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