Brentford are refusing to budge on their £15m valuation of West Ham United target Scott Hogan, reports claim.

The Hammers have already seen bids of £10m and £11.5m rejected for the 24-year-old striker and the Evening Standard claims a third offer of £12.5m has also been turned down.

The Championship club are said to be happy to allow the transfer saga to rumble on in a bid to force West Ham to meet their valuation.

Hogan has scored 14 times in 25 appearances this season and is said to be keen on securing a move to the Premier League.

He has 18 months left to run on his current contract and Brentford are believed to want to cash in on the Championship’s joint third top scorer.

The Bees believe their £15m valuation is fair in the current market, especially considering a percentage of the sale will go to Hogan’s former club Rochdale.

Hogan is currently sidelined with a glute injury, but the issue is not expected to prevent any potential deal being reached.