Passion drives businesswoman who turned her back on high finance

East London and West Essex Guardian Series: Olesia Borovskaya at work. Olesia Borovskaya at work.

A passion for making people look their best, a £10,000 loan and a trans-Atlantic mentor have all led to a young entrepreneur turning her back on the world of high finance and following her business dream.

Olesia Borovskaya, 24, set up Extensionique in George Lane, South Woodford, after previously working as a personal assistant to the head of the European Banking Authority.

But she has opted for a dramatic change in career to open a specialist hair and eyelash extension business after securing a loan from The Prince’s Trust, which helps young people aged between 21 and 30 to set up in business.

Along with the five-year loan, Olesia receives regular help and advice from a Los Angeles based business mentor, Chris Cike.

With a Business Investment degree, Olesia looked to be destined for a high-flying career in banking.

But “being a bit of princess” as a young girl allied to a desire to help people which eventually won through.

“It’s a passion that I have helping people to look good and gain confidence,” she said.

Olesia worked in salons while at university and providing a home visiting service that grew into a 70- strong loyal customer base.

“I’d do a nine to five in the office and hair extensions in the evening,” she said.

Although open less than a month, Olesia already has an ambitious plan for growth.

“All our new clients have returned since we opened. By the end of next year I would like us to hit 1,000 customers,” she added.

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