People are being encouraged to recycle their Christmas cards.
Sainsbury’s in Tanners Lane, Ilford, will make a donation to environmental charity Forest Stewardship UK based on how many cards it receives.
People can have cards collected from their homes if they order their shopping online until January 14.
Last year the store donated £9,000.
Store Manager, Chris Wager, said: “We had a really positive response from our customers last year and with their help, we’re hoping to make an even bigger contribution this time.
"It’s a great way to continue that goodwill feeling and ensure your cards are put to positive use, which is all part of our no Waste to landfill commitment."
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