A new neon message is greeting visitors to central Walthamstow

East London and West Essex Guardian Series: 'I'm in love with the modern world', Cleveland Park Avenue, Walthamstow. 'I'm in love with the modern world', Cleveland Park Avenue, Walthamstow.

A new neon message is on display in a Walthamstow street.

Artist D J Roberts installed the message reading ‘I’m in love with the modern world’ at the council’s Street Gallery in Cleveland Park Avenue.

The line is taken from the song, Modern World by Jonathan Richman and the Modern Lovers.

“I have always endorsed the view of the 19th century critic John Ruskin – that many places seem beautiful, and have the potential for beauty, not because the architecture or the setting is sublime, but because they give us a psychological hit, they capture a mood,” Mr Roberts said.

“They are places where things can happen. And Richman’s use of the word modern interests me. Like him, I tend to use the word loosely, to describe that urban world of highways, shopping malls and bright lights which we all know so well, and to which Walthamstow belongs.”

Street Gallery, a Waltham Forest Council funded programme of temporary art displays, has been open since September 2012.

Comments (3)

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10:21am Wed 22 Jan 14

Villagecranberry says...

Looks great contrasted against the back drop of Victorian stock brick chimney pots and TV aerials.
Looks great contrasted against the back drop of Victorian stock brick chimney pots and TV aerials. Villagecranberry
  • Score: -1

10:33am Wed 22 Jan 14

Stelling says...

Nice. The Jonathan Richman song is Roadrunner, though, not Modern World.
Nice. The Jonathan Richman song is Roadrunner, though, not Modern World. Stelling
  • Score: 2

10:41am Wed 22 Jan 14

RichieA70 says...

Villagecranberry wrote:
Looks great contrasted against the back drop of Victorian stock brick chimney pots and TV aerials.
Run out of ideas for screen names, Cornbeefur?
[quote][p][bold]Villagecranberry[/bold] wrote: Looks great contrasted against the back drop of Victorian stock brick chimney pots and TV aerials.[/p][/quote]Run out of ideas for screen names, Cornbeefur? RichieA70
  • Score: 8

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