Experts rubbish Wanstead businessman's claims the so-called superfoods prevent cancer

John Wishart has owned Simple 'n' Natural for 15 years.

John Wishart has owned Simple 'n' Natural for 15 years.

First published in News
Last updated
East London and West Essex Guardian Series: Photograph of the Author by , Reporter - Wanstead & Woodford

Experts have rubbished claims made by a businessman that so-called  ‘superfoods’ can prevent cancer.

John Wishart, 58, has owned the shop, Simple ‘n’ Natural, in High Street, Wanstead, for 15 years.

He advocates alkaline 'superfoods', which he stocks alongside other ‘remedies’ and vitamin supplements.

Mr Wishart said: "It’s all about pH levels, and too much acid can cause cancer. Cancer thrives in an acidic environment, so balancing this out is really important.

"Busy people need good food, and there is too much acid in modern diets with people eating foods like potatoes, pasta, oranges and tomatoes.

“Superfoods such as spirulina, chlorella, barley grass and wheatgrass are alkaline, and will dramatically reduce the chances of getting cancer."

But experts at Cancer Research UK said there is no legitimate scientific proof for Mr Wishart’s claims.

Yinka Ebo, senior health information officer at Cancer Research UK, said: “Our body’s level of acidity – the pH – is controlled very tightly and it’s a myth that diet can influence the acidity of our blood or body, or that changes in overall body pH are linked to cancer.

"If a person’s body acidity changed even by a small amount, it would be extremely dangerous. 

“Scientists around the world are looking at the impact of diet on cancer risk and the evidence doesn’t support eating a specific food or nutrient on its own to protect against cancer.

"Decades of research tells us that the best diet for reducing the risk of cancer and for general health is a healthy, balanced one, that is high in fibre, fruit and vegetables, and low in red and processed meat, saturated fat and salt.”

Mr Wishart, originally from Glasgow, and has been a vegetarian for 25 years.

Comments (5)

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12:42pm Wed 5 Mar 14

NDevoto says...

Clearly he doesn't know what he's talking about. Proper scientific research suggests eg that tomatoes for example may have anti cancer and other preventative properties. A food, that he in his unqualified infinite wisdom is warning against. Probably because he doesn't sell them.
Clearly he doesn't know what he's talking about. Proper scientific research suggests eg that tomatoes for example may have anti cancer and other preventative properties. A food, that he in his unqualified infinite wisdom is warning against. Probably because he doesn't sell them. NDevoto
  • Score: 2

10:58pm Wed 5 Mar 14

Villagecranberry says...

He does not look that healthy to me, his teeth are in a bad way, looks overweight and a very pale complexion. Maybe he should eat some tomatoes.
He does not look that healthy to me, his teeth are in a bad way, looks overweight and a very pale complexion. Maybe he should eat some tomatoes. Villagecranberry
  • Score: 1

1:36pm Thu 6 Mar 14

cynicalsue says...

Of course the 'experts' rubbish the claims. They'd rather the NHS buy their overpriced medicines and keep us all drugged up.
Of course the 'experts' rubbish the claims. They'd rather the NHS buy their overpriced medicines and keep us all drugged up. cynicalsue
  • Score: -2

2:09pm Thu 6 Mar 14

NDevoto says...

cynicalsue wrote:
Of course the 'experts' rubbish the claims. They'd rather the NHS buy their overpriced medicines and keep us all drugged up.
These "experts" , such as Cancer Research UK, which as a charity, last time I looked did not sell any medicines. Not that the facts ever get in the way of a good rant. I look forward to you having the courage of your convictions and treating yourself successfully with over priced "remedies" from this retailer, who if course never needs to make a profit but is doing it all for charity and public service , next time you have a serious life threatening condition such as cancer.
[quote][p][bold]cynicalsue[/bold] wrote: Of course the 'experts' rubbish the claims. They'd rather the NHS buy their overpriced medicines and keep us all drugged up.[/p][/quote]These "experts" , such as Cancer Research UK, which as a charity, last time I looked did not sell any medicines. Not that the facts ever get in the way of a good rant. I look forward to you having the courage of your convictions and treating yourself successfully with over priced "remedies" from this retailer, who if course never needs to make a profit but is doing it all for charity and public service , next time you have a serious life threatening condition such as cancer. NDevoto
  • Score: 2

12:33am Fri 7 Mar 14

Villagecranberry says...

Snake oil seller.
Snake oil seller. Villagecranberry
  • Score: 0

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