Estate and letting agents to be prohibited from displaying sale boards in some main roads

For sale signs in Hoe Street.

For sale signs in Hoe Street.

First published in News
Last updated
East London and West Essex Guardian Series: Photograph of the Author by , Reporter

Permission has been granted for a five-year blanket ban on advertising boards used by estate and letting agents in certain roads.

The measure was approved by the Secretary of State for Communities and Local Government, Eric Pickles.

It will be enforced in Leyton and Leytonstone High Roads, Lea Bridge Road, Hoe Street and Forest Road in Walthamstow, and Crownfield Road in Leyton.

A one-year ban was previously granted to the council in 2012 after it applied for extended powers in the build-up to the Olympics.

But the council says it has taken action as many agents continue to flout the rules.

Cllr Clyde Loakes, deputy leader and cabinet member for environment, said: "We issued 826 fixed penalty notices in a single year, but realised that many of the larger agents were simply building the cost of the fines into their margins.

"Not only were they flouting the law, but they were flouting our enforcement measures as some sort of acceptable cost of gaining free advertising."

Victor Michael estate agents, in Church Lane, Leytonstone, recently received a fine for displaying a sign a week longer than the statutory 14-day period which applies in the road.

But the firm claims it was unaware of the two-week rule.

Branch manager Gary Monk said: "I agree that signs shouldn’t be left up for months and that in these circumstances agents should be penalised through local enforcement but the 14-day period is a little strong.

"One of the best sources of advertisement has been stopped by a local authority and this is going to have a detrimental effect on the landlord, sellers and agents.

“75 per cent of our enquiries come from sale boards so all this means is the property will remain on the market for longer and any additional costs will be pushed onto the landlord or seller."

Comments (5)

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9:28am Wed 19 Mar 14

Villagecranberry says...

Harry Monk is wrong saying the 14 day ruling is unreasonable, that is adequate time to remove a board.

I wish the council will have a word with a particular 'boutique' Estate Agent' who litters the properties in the village with boards on properties that they are neither selling or letting and making the area untidy. This is a good law but must be enforced.
Harry Monk is wrong saying the 14 day ruling is unreasonable, that is adequate time to remove a board. I wish the council will have a word with a particular 'boutique' Estate Agent' who litters the properties in the village with boards on properties that they are neither selling or letting and making the area untidy. This is a good law but must be enforced. Villagecranberry
  • Score: 7

1:20am Thu 20 Mar 14

Villagecranberry says...

Villagecranberry wrote:
Harry Monk is wrong saying the 14 day ruling is unreasonable, that is adequate time to remove a board.

I wish the council will have a word with a particular 'boutique' Estate Agent' who litters the properties in the village with boards on properties that they are neither selling or letting and making the area untidy. This is a good law but must be enforced.
In fact the picture shows exactly what I am talking about.
[quote][p][bold]Villagecranberry[/bold] wrote: Harry Monk is wrong saying the 14 day ruling is unreasonable, that is adequate time to remove a board. I wish the council will have a word with a particular 'boutique' Estate Agent' who litters the properties in the village with boards on properties that they are neither selling or letting and making the area untidy. This is a good law but must be enforced.[/p][/quote]In fact the picture shows exactly what I am talking about. Villagecranberry
  • Score: 7

8:01am Thu 20 Mar 14

everoptimistic says...

Perhaps the council could practise what they preach and remove their large and unsightly advertising banners from around the borough. The railings around Drapers Field are a case in point.
Perhaps the council could practise what they preach and remove their large and unsightly advertising banners from around the borough. The railings around Drapers Field are a case in point. everoptimistic
  • Score: 15

10:02am Fri 21 Mar 14

fabster says...

So will the Council be removing the ugly billboard and hoarding on Blackhorse Road near the station where they are building a school, or are we to 'enjoy' the propaganda graphics for the next 2 years? What about the Council hoardings on Billet Road? That too is equally imposing and will remain in our faces until the development is complete. The hoardings on South Grove, Ferry Lane & Blackhorse Lane will be going up soon. I am sure the Council will delight in announcing the 'regeneration' those developments will bring and the hoardings will remain in place until the duration of the build.

How come the Council can advertise large scale developments on imposing hoardings for the entire duration of the development being built, but when it comes to private sellers, they are not allowed boards more than 2 weeks? Is it because they want to promote the sale of new build housing stock over private home sales?

What ever the reasons for it, this seems yet again another initiative motivated by revenue generation for LBWF's own gain.

I personally would like to see lots of murals, street art and public art commissions on these large scale development hoardings instead of Council messages proclaiming their 'regeneration' strategy: "You asked for a cinema, we listened!", "Coming Soon, a new residential village", "You asked for schools, we are delivering!"

Inch by inch this Council is becoming increasingly authoritarian.
So will the Council be removing the ugly billboard and hoarding on Blackhorse Road near the station where they are building a school, or are we to 'enjoy' the propaganda graphics for the next 2 years? What about the Council hoardings on Billet Road? That too is equally imposing and will remain in our faces until the development is complete. The hoardings on South Grove, Ferry Lane & Blackhorse Lane will be going up soon. I am sure the Council will delight in announcing the 'regeneration' those developments will bring and the hoardings will remain in place until the duration of the build. How come the Council can advertise large scale developments on imposing hoardings for the entire duration of the development being built, but when it comes to private sellers, they are not allowed boards more than 2 weeks? Is it because they want to promote the sale of new build housing stock over private home sales? What ever the reasons for it, this seems yet again another initiative motivated by revenue generation for LBWF's own gain. I personally would like to see lots of murals, street art and public art commissions on these large scale development hoardings instead of Council messages proclaiming their 'regeneration' strategy: "You asked for a cinema, we listened!", "Coming Soon, a new residential village", "You asked for schools, we are delivering!" Inch by inch this Council is becoming increasingly authoritarian. fabster
  • Score: 10

12:51pm Fri 21 Mar 14

Helen, Walthamstow says...

Maybe, Fabster, the self-advertisenent has more to do with the fact that an election us imminent.

It offers a further opportunity to the ruling group to make its case without mentioning politics. The same thing is true of the publicly funded WFN. it's a blatant abuse.
Maybe, Fabster, the self-advertisenent has more to do with the fact that an election us imminent. It offers a further opportunity to the ruling group to make its case without mentioning politics. The same thing is true of the publicly funded WFN. it's a blatant abuse. Helen, Walthamstow
  • Score: 7

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