The chocolate-filled samosa now stocked by Morrisons was created by Ajay Kainth in the kitchen of his Woodford Green home

East London and West Essex Guardian Series: Ajay Kainth with his product inside the Chingford Mount branch Ajay Kainth with his product inside the Chingford Mount branch

A recipe developed by a man when he was a teenager and tried and tested by his family is now being stocked in some of the country’s biggest supermarkets.

The concept of ‘Chocomosa’, a chocolate filled samosa, was developed by 30-year-old Ajay Kainth in the kitchen of his family home in Forest Close, Woodford Green, when he was growing up.

Bored of making traditional-style samosas, Mr Kainth filled the pastry with chocolate and other accompanying ingredients and watched his family devour them with delight.

He said: “I like experimenting with new things and one-day I made up the recipe and it worked.

"I know of a few Indian-style restaurants that make them but I am the first person to retail them to the public.

“Samosas sell all-year round but I wanted to create something unique and with a twist that will make my brand stand out and bring the out-dated look of Asian food and packaging into the modern world.”

After trying several professions, including a spell at university studying engineering, the former Highams Park School pupil launched the product, which comes in three flavours, under his brand name, Fresh off the Boat (FOB) Foods, in June last year.

He then marketed the frozen product at the Halal Food Festival at London’s Excel in September 2013 and drew the attention of a buyer from the country’s fourth largest supermarket chain, Morrisons.

Noor Ali, World Food Buyer at Morrisons, said: “We have worked hard to ensure our World Food offering strongly reflects the needs of those communities local to our stores across the UK.

"We are delighted to be able to offer Chocomosas to our customers."

As of last month, the product, available in chocolate, chocolate and peanut butter and chocolate and coconut flavours, are now stocked in 50 Morrison branches, including the store in Chingford Mount Road.

Mr Kainth’s younger sister, Natasha, described the product as the next big thing since the cupcake ‘craze’.

The 26 year-old added: “The cupcake business is dying out, so this is something new, original and exciting.”

Mr Kainth is set to expand his range of fillings to include different flavours and fruits in the coming 12 months.

Other potentially delicious Indian dishes which could be coming to a store near you:

Banana Bhuna

Strawberry Tikka Masala

Caramel Bhaji

Praline Popadom

Pineapple Vindaloo

Nougat Gobi

Tandoori Toffee

Panner Cake and Kofte Cream

Pasanda Gateau

Blackcurrant Byriani

Leave you suggestions for new Indian delights in the comments section below

Comments (6)

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9:43am Thu 20 Mar 14

T. Watts says...

Gosh! A pancake-style object, filled with chocolate! No-one has ever thought of that before...
Gosh! A pancake-style object, filled with chocolate! No-one has ever thought of that before... T. Watts
  • Score: -9

9:50am Thu 20 Mar 14

Villagecranberry says...

This should go well, commensurate with NHS guidelines on obesity and sugar intake. Diabetes levels through the roof and these products being endorsed?
This should go well, commensurate with NHS guidelines on obesity and sugar intake. Diabetes levels through the roof and these products being endorsed? Villagecranberry
  • Score: -9

2:32pm Thu 20 Mar 14

DaveE17 says...

An innovative concept which clearly clicked with a major retailer; and a local success story, too. Well done, Ajay!
An innovative concept which clearly clicked with a major retailer; and a local success story, too. Well done, Ajay! DaveE17
  • Score: 1

2:43pm Thu 20 Mar 14

Villagecranberry says...

Tooth decay also, more burden on NHS.
Tooth decay also, more burden on NHS. Villagecranberry
  • Score: 0

5:22pm Thu 20 Mar 14

Villagecranberry says...

My 'suggestions' as invited would be that is it right for this paper to promote sugar filled foods to their readers, many children when we have public information campaigns daily about the dangers of obesity on the nations health? Diabetes is a terrible disease where limbs and sight can be horribly damaged whereby victims become disabled and need to have constant expensive care and treatment.

Would it not be better for this paper to promote healthy eating?

We have had constant battles with schools to provide nutritious and healthy meals with the likes of Jamie Oliver carrying the banner. I think this news story is not in the spirit of what the various governments have been trying to tackle for years. You may as well suggest everyone eats a pile of sweets everyday. Sugar has recently been identified as worse than animal fats and carbohydrates to consume.
My 'suggestions' as invited would be that is it right for this paper to promote sugar filled foods to their readers, many children when we have public information campaigns daily about the dangers of obesity on the nations health? Diabetes is a terrible disease where limbs and sight can be horribly damaged whereby victims become disabled and need to have constant expensive care and treatment. Would it not be better for this paper to promote healthy eating? We have had constant battles with schools to provide nutritious and healthy meals with the likes of Jamie Oliver carrying the banner. I think this news story is not in the spirit of what the various governments have been trying to tackle for years. You may as well suggest everyone eats a pile of sweets everyday. Sugar has recently been identified as worse than animal fats and carbohydrates to consume. Villagecranberry
  • Score: -3

5:25pm Sun 23 Mar 14

Walthamforest1993 says...

So many haters Lol
So many haters Lol Walthamforest1993
  • Score: 0

Comments are closed on this article.

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