The Only Way is 'desist', TOWIE firm tells Ongar chippy

East London and West Essex Guardian Series: Staff have vowed to fight against the makers of TOWIE after being warned of legal action over branding.From left, Chris Nelson, Francesca Clark and Carly Rose Staff have vowed to fight against the makers of TOWIE after being warned of legal action over branding.From left, Chris Nelson, Francesca Clark and Carly Rose

A fish and chip shop branded in honour of the owner’s favourite TV show, The Only Way is Essex, has been threatened with legal action by the programme’s makers if it doesn’t change its name and logo.

Staff at The Only Way is Fish, in Fyfield Road, Ongar, were stunned when a strongly-worded letter from production company Lime Pictures arrived today.

It claims the company owns the copyright to the use of “The Only Way is...” in a name and has given the business 14 days to cease trading with its current branding or face action.

To reflect style associated with TOWIE, the owner Francesca Clark created what she described as a “cheesy, blingy and glitzy” decor, with a logo similar to the one used for the show.

But in the letter, Lime Pictures lawyers ordered the shop to "Immediately cease and desist from using our logo or otherwise trading under Our Marks.

"Immediately remove your Facebook page.

"Confirm to us in writing within 14 days of the date of this letter that you have complied with the above"

But despite the threatening tone, the business has vowed to fight to keep the shop’s distinct identity.

Project manager Kevin Gibbons said: “I don’t understand how you can copyright a phrase, it’s ridiculous.

“We do a good job and that’s why we are successful and busy.”

Business partner, JohnEdwards said: "We will fight it to the end until we are forced to do something.

"We are not hurting anyone and we are not misleading anyone into thinking we have anything to do with the programme.

"It's just a gimmick"

The shop has been open for five months and employs 10 members of staff.

It displays a sign stating that it is not affiliated to the show.

Chef Chris Nelson added: "I don't think the sign has brought us any extra business and a name change wouldn't make much difference but it's not about that, it's about the principle."

Several other businesses in Essex also have names preceded by the offending words.
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Comments (9)

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4:38pm Wed 7 May 14

Thunderbird4 says...

The phrase - The only way is - is found many times on the net. Will everyone all be sued? Good advertising for both shop and TOWIE.
The phrase - The only way is - is found many times on the net. Will everyone all be sued? Good advertising for both shop and TOWIE. Thunderbird4
  • Score: 7

4:52pm Wed 7 May 14

Villagecranberry says...

Would put put me of going there.
Would put put me of going there. Villagecranberry
  • Score: 2

1:09am Thu 8 May 14

Ferdy54 says...

If thats the best programme they can copy then I certainly wont be giving them my custom.

The Only Way is Absolute @#+%*$@ would be better!!!
If thats the best programme they can copy then I certainly wont be giving them my custom. The Only Way is Absolute @#+%*$@ would be better!!! Ferdy54
  • Score: 5

11:38am Thu 8 May 14

tjm01 says...

“We do a good job and that’s why we are successful and busy.”

If thats the case why worry about changing the name of the shop, and rember pricipals dont" pay bills
“We do a good job and that’s why we are successful and busy.” If thats the case why worry about changing the name of the shop, and rember pricipals dont" pay bills tjm01
  • Score: 2

12:34pm Thu 8 May 14

NDevoto says...

Clearly either the Production co or the author of this article don't know the difference between copyright and a trademark.You can trademark a phrase but not copyright it.
Clearly either the Production co or the author of this article don't know the difference between copyright and a trademark.You can trademark a phrase but not copyright it. NDevoto
  • Score: 4

1:44pm Thu 8 May 14

Paul Skinner says...

Go over the road to the chippy on the Shelly estate. Much less tacky, and much better suited to the town. Hopefully these people will see the error of their ways and rebrand to something more appropriate for the area.
Go over the road to the chippy on the Shelly estate. Much less tacky, and much better suited to the town. Hopefully these people will see the error of their ways and rebrand to something more appropriate for the area. Paul Skinner
  • Score: 4

2:07pm Thu 8 May 14

T. Watts says...

Are the chips cooked properly - or just coated in fake tan?
Are the chips cooked properly - or just coated in fake tan? T. Watts
  • Score: 6

2:09pm Thu 8 May 14

Dave mp says...

Villagecranberry wrote:
Would put put me of going there.
Certainly agree with that. Tacky is the only word printable for this 'silly shop', why mimic a stupid programme anyway?
[quote][p][bold]Villagecranberry[/bold] wrote: Would put put me of going there.[/p][/quote]Certainly agree with that. Tacky is the only word printable for this 'silly shop', why mimic a stupid programme anyway? Dave mp
  • Score: 1

6:10am Fri 9 May 14

tjm01 says...

Chav city has now become chav chippy
Chav city has now become chav chippy tjm01
  • Score: 1

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