Mother's joy as Disney confirm Princess Leia figure after twitter campaign

Natalie Wreyford with children Honor and Seth

Natalie Wreyford with children Honor and Seth Buy this photo

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East London and West Essex Guardian Series: Photograph of the Author by , Reporter, covering Chingford, Highams Park and Woodford. Call me on 07795 476 625

A star wars fan appears to have forced film giant Disney into a u-turn over its decision not to distribute Princess Leia action figures.

Natalie Wreyford, 42, of Walthamstow, took to Twitter last month after failing to find a Leia doll for her daughter Honor’s Star Wars-themed sixth birthday party.

New merchandise has been made available since Disney acquired the franchise, including action figures of Han Solo and Luke Skywalker, but no new Leia figures were made, despite the characters returning to the big screen in the next episode of the series.

Undeterred Mrs Wreyford, who is the senior executive of the UK Film Council and a student at Kings College, contacted Disney to find out why.

She said: "My son Seth and Honor were having a joint Star Wars themed birthday party and Honor kept asking if she was going to get Leia as Seth had Luke Skywalker.

"I contacted the customer service team who replied quite dismissively saying there were no plans for Leia products.”

Mrs Wreyford then took to Twitter to ask: "Why aren't there any Leia Dolls or Leia products available in Disney stores? My daughter really wants one."

Fellow Princess Leia fans picked up on the issue using hashtag #Wewantleia, and Disney has now confirmed it will be adding the doll to its merchandise.

Mrs Wreyford, who is currently researching why there are so few women in screenwriting roles, believes the lack of figures for female characters reflects a general inequality in the film industry.

She said: "Not only was Leia missing from action figures but there was nothing in their merchandise of any female characters.

"It was clear to me Disney had decided Star Wars was for boys. When it comes to the film industry, they don't want any female protagonists and this perpetuates the lack of women in cinema."

A spokeswoman for Disney said:  "The current assortment of Star Wars products at the Disney Store launched earlier this year and is just the beginning of what is to come.

"We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy."

Responding to the announcement, Mrs Wreyford said: "I was shell-shocked. Disney tried to make it sound like introducing Princess Leia toys was always their intention, but it wasn't.

"I've finally realised the power of social media and the positive things it can achieve.

"Thankfully there was no negative backlash as part of me was terrified I would get death threats like Stella Creasy and Caroline Criado-Perez did when they stuck up for women representation."

Comments (1)

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4:14pm Tue 17 Jun 14

sappho_ says...

Villagecranberry wrote:
sappho_ wrote:
Villagecranberry wrote:
Is this mother for real? Does she want her daughter to be like that kid in Worzel Gummidge 'Ill squeem and squeem again?'

For heavens sake, she is 6 years old.

Sometimes you just cannot have what you want in life.

I feel sorry for the child with a pushy mum like that.
I feel sorry for you. Someone should have put you in your place as a youngster, so we wouldn't have to endure your moronic, blustering non-engagement with the stories on this website.
Don't feel sooty for me, if you think writing to a multinational company to make your kid a dolly is normal then you are the one who needs help.
She's encouraging companies to make toys more representative and not exclude girls from a popular franchise - something you can't understand because, while others in the world are reflecting on the way of things and coming up with new ideas, you squat on this website all day like a big fat reactionary troll.
[quote][p][bold]Villagecranberry[/bold] wrote: [quote][p][bold]sappho_[/bold] wrote: [quote][p][bold]Villagecranberry[/bold] wrote: Is this mother for real? Does she want her daughter to be like that kid in Worzel Gummidge 'Ill squeem and squeem again?' For heavens sake, she is 6 years old. Sometimes you just cannot have what you want in life. I feel sorry for the child with a pushy mum like that.[/p][/quote]I feel sorry for you. Someone should have put you in your place as a youngster, so we wouldn't have to endure your moronic, blustering non-engagement with the stories on this website.[/p][/quote]Don't feel sooty for me, if you think writing to a multinational company to make your kid a dolly is normal then you are the one who needs help.[/p][/quote]She's encouraging companies to make toys more representative and not exclude girls from a popular franchise - something you can't understand because, while others in the world are reflecting on the way of things and coming up with new ideas, you squat on this website all day like a big fat reactionary troll. sappho_
  • Score: 7

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