Town hall responds to omission of Highams Park from promo material

An alternative logo designed by Steve Herbert

Chairman Sandeep Christian of the Highams Park Society claims the council has long neglected the area

Highams Park residents are angry their area has been left out of Waltham Forest Council branding for the borough.

First published in News
Last updated
East London and West Essex Guardian Series: Photograph of the Author by , Reporter - Waltham Forest

Highams Park was not mentioned in material promoting business in Waltham Forest on the advice of London School of Economics (LSE) research, the council has said.

There has been outcry after the area, long recognised as a neighbourhood in its own right, was not included in a logo, magazine or website for the launch of the ‘Waltham Forest London’ campaign.

Residents, councillors and business in the area claim it is the latest example of the town hall ignoring Highams Park, where many businesses have closed in recent years.

A council spokeswoman said the areas of Leytonstone, Leyton, Chingford and Walthamstow were chosen on the advice of the LSE Growth Commission report commissioned to recommend how the borough could raise its profile and attract inward investment.

She said: "Highams Park is a very important part of Waltham Forest. Its fantastic housing, sense of community, parks and local high street is a perfect example of why Waltham Forest is such a great place to live. 

"The borough identity logo was developed following the Growth Commission report earlier this year which recommended that the council help the borough develop a coherent identity highlighting the four main towns which constituted the boroughs brought together in the 1960s to form Waltham Forest. 

"These four distinct areas of Waltham Forest are places well known outside the borough and will help the rest of London begin to understand where the borough is and what it has to offer. 

"There are many great areas within the borough like Highams Park, Wood Street and Bakers Arms which have a long history and strong sense of local identity. 

"We would encourage businesses and groups from Highams Park to send us information for the new website and we will make sure we highlight the best that the area has to offer."

Meanwhile, it has been revealed that the cost of the launch of the taxpayer-funded campaign was £105,000, which has been allocated until the autumn.

Comments (11)

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2:20pm Fri 18 Jul 14

NTiratsoo says...

Classic LBWF - when caught out, blame someone else.
Classic LBWF - when caught out, blame someone else. NTiratsoo
  • Score: 10

2:24pm Fri 18 Jul 14

Villagecranberry says...

NTiratsoo wrote:
Classic LBWF - when caught out, blame someone else.
This adds to the long list of Labour incompetence.
[quote][p][bold]NTiratsoo[/bold] wrote: Classic LBWF - when caught out, blame someone else.[/p][/quote]This adds to the long list of Labour incompetence. Villagecranberry
  • Score: 2

2:49pm Fri 18 Jul 14

Sam Hain says...

Well, at least the quarterly glossy mag should satisfy that nice Mr Pickles.
Well, at least the quarterly glossy mag should satisfy that nice Mr Pickles. Sam Hain
  • Score: -4

2:49pm Fri 18 Jul 14

Businesswatch82 says...

It is scandalous to blame LSE for the negligence and arrogance of LBWF and to pay such sums of tax payers money for such an ill advised scheme beggars belief. LBWF are accountable to their residents. An apology to highams Park and a revision of the logo and website is the least we expect.
It is scandalous to blame LSE for the negligence and arrogance of LBWF and to pay such sums of tax payers money for such an ill advised scheme beggars belief. LBWF are accountable to their residents. An apology to highams Park and a revision of the logo and website is the least we expect. Businesswatch82
  • Score: 8

2:51pm Fri 18 Jul 14

jen68 says...

It's not just about the logo. HP does not even appear on their map!
It's not just about the logo. HP does not even appear on their map! jen68
  • Score: 7

2:55pm Fri 18 Jul 14

Little_Australian says...

Its so typical of this Labour council to throw a large pile of money at a branding excercise, disguised as an exercise in identity, which then completely fails to take into account the already existing sense of identy the borough has.

Labour really need to stop trying to run this council like a corporation. Stop trying to tell us what we want and actually invest our money where it is needed, rather than on your own pet projects.
Its so typical of this Labour council to throw a large pile of money at a branding excercise, disguised as an exercise in identity, which then completely fails to take into account the already existing sense of identy the borough has. Labour really need to stop trying to run this council like a corporation. Stop trying to tell us what we want and actually invest our money where it is needed, rather than on your own pet projects. Little_Australian
  • Score: 9

5:05pm Fri 18 Jul 14

Ferdy54 says...

Asking the LSE????

Have they become a PR company now? I bet they never even come to the borough to look into anything. Probably read some stuff on Wikipedia :-)
Asking the LSE???? Have they become a PR company now? I bet they never even come to the borough to look into anything. Probably read some stuff on Wikipedia :-) Ferdy54
  • Score: 5

11:13pm Fri 18 Jul 14

Villagecranberry says...

Just drove through this area near the station by the railway slip way. Must have been 20 youths loitering there. Who in their right mind would want to stop to shop there with these kids hanging around? These seemingly uncontrolled youths loitering must affect local business.
Just drove through this area near the station by the railway slip way. Must have been 20 youths loitering there. Who in their right mind would want to stop to shop there with these kids hanging around? These seemingly uncontrolled youths loitering must affect local business. Villagecranberry
  • Score: -11

9:58am Sat 19 Jul 14

Don't Give Up says...

How many people go shopping at 11.13 pm as Villagecranberry has just commented on?
What surprises me is the fact that Labour has chosen to ignore the area after having one of their own elected as a councillor for the Hale End and Highams Park Ward for the first time in many years.
As far as many of the local residents are concerned it appears the council continually put the area on the back burner when there is money available to improve it. A prime example is where all the provided money made available to the council to repair/improve the roads is being spent in Leytonstone, Walthamstow and Leyton.
How many people go shopping at 11.13 pm as Villagecranberry has just commented on? What surprises me is the fact that Labour has chosen to ignore the area after having one of their own elected as a councillor for the Hale End and Highams Park Ward for the first time in many years. As far as many of the local residents are concerned it appears the council continually put the area on the back burner when there is money available to improve it. A prime example is where all the provided money made available to the council to repair/improve the roads is being spent in Leytonstone, Walthamstow and Leyton. Don't Give Up
  • Score: 4

7:58pm Sat 19 Jul 14

Villagecranberry says...

Don't Give Up wrote:
How many people go shopping at 11.13 pm as Villagecranberry has just commented on?
What surprises me is the fact that Labour has chosen to ignore the area after having one of their own elected as a councillor for the Hale End and Highams Park Ward for the first time in many years.
As far as many of the local residents are concerned it appears the council continually put the area on the back burner when there is money available to improve it. A prime example is where all the provided money made available to the council to repair/improve the roads is being spent in Leytonstone, Walthamstow and Leyton.
I did not realise there was a curfew.

Ok, last week, I went to the same venue at 7.30pm and experienced the same situation, and have done so for the past two years except on the odd occasion. I feel rather more safe at Tesco Leytonstone, they have burly security guards.
[quote][p][bold]Don't Give Up[/bold] wrote: How many people go shopping at 11.13 pm as Villagecranberry has just commented on? What surprises me is the fact that Labour has chosen to ignore the area after having one of their own elected as a councillor for the Hale End and Highams Park Ward for the first time in many years. As far as many of the local residents are concerned it appears the council continually put the area on the back burner when there is money available to improve it. A prime example is where all the provided money made available to the council to repair/improve the roads is being spent in Leytonstone, Walthamstow and Leyton.[/p][/quote]I did not realise there was a curfew. Ok, last week, I went to the same venue at 7.30pm and experienced the same situation, and have done so for the past two years except on the odd occasion. I feel rather more safe at Tesco Leytonstone, they have burly security guards. Villagecranberry
  • Score: -7

11:43am Sun 20 Jul 14

mdj says...

'We would encourage businesses and groups from Highams Park to send us information for the new website and we will make sure we highlight the best that the area has to offer'

Er, so what have LBWF been doing up to this point?

The statement, in summary, reads:
1) 'We don't take responsibility for our actions;
2) 'We need the public to do our jobs for us.'
'We would encourage businesses and groups from Highams Park to send us information for the new website and we will make sure we highlight the best that the area has to offer' Er, so what have LBWF been doing up to this point? The statement, in summary, reads: 1) 'We don't take responsibility for our actions; 2) 'We need the public to do our jobs for us.' mdj
  • Score: 2

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