The Only Way Is Fish will remain despite TV company threat

Chris Nelson with the  new look sign

Chris Nelson with the new look sign

First published in News
Last updated
East London and West Essex Guardian Series: Photograph of the Author by , Reporter - Epping Forest

A chip shop branded in honour of TV show The Only Way is Essex, which was threatened with legal action by the programme's makers, has won the fight to retain its name.

The Only Way Is Fish (TOWIF) in Fyfield Road, Ongar, has agreed a compromise with Lime Pictures.

TOWIF was ordered to change its name and logo by the company, which claimed to own the copyright on any brand name including 'The Only Way Is'.

TOWIF has now been allowed to retain the name but has agreed to change it's sign, which was closely based on the propgrammes logo.

Shop manager Chris Nelson said: “It was a stupid disagreement and should never have come about and they tried to ‘strong-arm us which should not have been their approach.

“We told them there was no way we would change the name but agreed to change the logo as it was less stressful and time consuming that way and now it’s all dealt with.

“It was coming to the point where it was getting silly.

The sign is currently being altered with a change in colour and style of lettering.

Stars on the sign will be replaced by fish.

The shop's Facebook page was closed down during the dispute in May.

Lime Pictures declined to comment.

Comments (2)

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11:56am Fri 25 Jul 14

jonny mash says...

Common sense prevails. The image was obviously the intellectual property of the BAFTA award winning Lime Pictures, however, they cannot possibly lay claim to the phrase "The only way is" as it was an exisiting phrase based on the popular song "The only way is up" which topped the hit parade in the 1980's, they should ask TV legend James "Arg" Argent to pop down to formally unveil the new sign as he is know to be a fan of pie and chips, kebab and chips, fish and chips, sausage in batter and chips, curry and chips, lasagne and chips, steak and chips, chicken and chips.
Common sense prevails. The image was obviously the intellectual property of the BAFTA award winning Lime Pictures, however, they cannot possibly lay claim to the phrase "The only way is" as it was an exisiting phrase based on the popular song "The only way is up" which topped the hit parade in the 1980's, they should ask TV legend James "Arg" Argent to pop down to formally unveil the new sign as he is know to be a fan of pie and chips, kebab and chips, fish and chips, sausage in batter and chips, curry and chips, lasagne and chips, steak and chips, chicken and chips. jonny mash
  • Score: 1

12:22pm Sun 27 Jul 14

Villagecranberry says...

When it comes to fish and chips, who gives a hoot what the premises is name às long. As the fish and chips are super.
When it comes to fish and chips, who gives a hoot what the premises is name às long. As the fish and chips are super. Villagecranberry
  • Score: 0

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