Motorists across Redbridge will receive 30 minutes free parking at on-street pay and display bays this month in an attempt to boost trade.
The measure appplies to all bays, apart from those in Ilford Town Centre, until the end of September.
Cllr Baldesh Nijjar, Redbridge cabinet member for environment, said: “We want to encourage people to use our shops and local businesses and we know that parking fees can be the difference between someone making the journey to their local business or choosing to take their money elsewhere."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here