A high-street card shop in Chingford has undergone a redesign as part of a national rebranding campaign. 

The 'new' and refurbished Clintons in Old Church Road opened to the public on Friday.

Its iconic orange branding has been replaced with the company's red logo and white Clintons name, and features an improved layout with updated fixtures, flooring and lighting.

Chingford manager Ann Capman said: "Every day is a special day for someone in Chingford and in our new store you’ll find thousands of cards with the perfect verse to express how you feel."