Protestors gathered outside a supermarket in Walthamstow on Saturday over the sale of its new ‘exotic animal’ range.

The Waltham Forest Animal Protection group held a demonstration on Saturday (March 14) to highlight the cruelty involved in the production of the kangaroo meat.

Millions of kangaroos are shot every year in Australia with many being mis-shot and dying a ‘slow, agonising’ death according to animal rights groups all over the world.

Hundreds of thousands of babies in their mothers' pouches are reported to have been torn from their dying mothers and smashed on the head or decapitated by some hunters.

This weekend was ‘Viva!'s National Weekend of Action’ against supermarket Iceland selling kangaroo.

Campaigners said they were successful in getting people in Waltham Forest to boycott the store this weekend.

Ann Keatley of Waltham Forest Animal Protection said: “I condemn the massacre of kangaroos for their meat.

“I encourage everyone to boycott Iceland until they stop selling this cruelly produced product”.

Last year, a defiant Iceland said its kangaroo, crocodile burgers and ostrich burgers were fillets were flying off shelves.

Iceland have said they never use female kangaroos for meat.

Kangaroo burgers are said to be low in fat and high in protein while crocodile meat is similar to chicken in taste.

Iceland has been asked to comment.