A controversial new Sainsbury’s store has been granted permission to sell alcohol from 7am to 11pm.

Plans for the new shop in Church Hill, Loughton, were approved in April following a lengthy appeal process, and yesterday (August 4) the alcohol license was granted despite significant public opposition.

When the shop was proposed last year, retailers and people living nearby raised concerns including the possibility of small shops being under-cut and increased congestion from delivery lorries.

People also questioned the need for the new store in an area already well served by three existing supermarkets within a mile’s walk, including two Sainsbury’s.

The alcohol license was approved by Epping Forest District Council after hearing public speakers, including a Sainsbury’s representative.

One letter of objection said the alcohol license will “completely change the character and atmosphere of this part of Loughton.

“It would be hugely unfair to the residents, many of whom have lived in their homes peacefully for decades and chose to live further away from the High Street precisely to avoid the noise and bustle of that area."

Another letter said: “The area has been allowed to be over urbanised and preference given to business rather than residents.

“We would suggest that most sensible people, who buy alcohol for social and domestic use, will still be able plan their buying during normal hours.

“The only people who will want to buy alcohol during these proposed licensing hours are people who have already been out drinking and probably will become incapable if allowed to buy more.”

Robin Ockendon, Sainsbury’s acquisitions manager, said: “The store… will bring a number of benefits to the area, including greater choice and value for residents, increased footfall for existing retailers and 20-25 new jobs for the local community.”

During the consultation, a letter was sent out by the district council claiming the supermarket giant had applied for 24-hour daily opening.

This was denied by Sainsbury’s, who said “it has never been our intention to open 24/7” and added the store would only be open between 7am and 11pm.

However, the licensing application considered yesterday shows a 24-hour opening was outlined before being changed.

A spokeswoman said: “The times outlined in the alcohol licence form are standard procedure, however it was never our intention to open a 24-hour convenience store.

“The times were amended for clarity after the issue was highlighted, but we are conditioned by our planning permission to the maximum opening hours of 7am to 11pm regardless.”