A SALON is up for a national award recognising it as one of the best hairdressing businesses in the country.

Hair Culture in Leytonstone is a finalist in the retail salon of the year category at the British Hairdressing Business Awards.

The retail category recognises salons taking a “strategic” approach to selling products, rather than a “hard sell”.

Salon owner Eva Poce said: “We’re thrilled to be finalists in this category. Our entire team takes retail seriously and it’s a credit to them that we’ve made this shortlist.

“Our clients love knowing that we care about their hair beyond what happens in the appointment – and that’s exactly why we do what we do.”

Staff at Hair Culture will find out their fate at the awards ceremony on September 11.