A man claimed he could cure diseases and cancer by using blood tests and branded chemotherapy a "dumb move."

Errol Denton, of Barnabas Road, Woodford Green, has now been fined £2,250, ordered to pay £15,000 in costs and handed a Criminal Behaviour Order at Blackfriars Crown Court today.

The 52-year-old traded as a business called 'Live Blood Test' and operated website livebloodtest.com, claimed on his website that he could cure cancer, arthritis, diabetes, eczema, gout and hypertension.

He said he described cancer patients opting for chemotherapy, radiotherapy or surgery as a "dumb move."

But after the Advertising Standards Authority were alerted to his scam, officers from Trading Standards at Camden Council launched an investigation.

During a consultation with an officer who posed as a patient, he claimed he could solve all of the issues and made other claims about his health.

At the end of the appointment Mr Denton then gave the officer a bottle of colloidal silver - silver particles suspended in water - and advised them to consume it.

Colloidal silver is not authorised as a food supplement and it is illegal to sell it with the recommendation it is ingested.

Mr Denton also claimed the bottle contained 400 parts per million, but an analysis showed it contained just 4 parts per million.

The judge stated that Mr Denton had been ‘reckless.'

Lord Toby Harris, chairman of National Trading Standards, said: “Some of the claims made by Mr Denton are frankly dangerous and despite being told by the ASA to stop he continued to make these untrue claims.

"He was also found by our investigators to be illegally advising people to consume products that were both incorrectly labelled and not authorised for human consumption.

“I am pleased that National Trading Standards has been able to fulfil its role in this case as the ASA’s legal backstop and secure this important conviction.

"It should send a clear message that we will not hesitate to prosecute people who do not comply with the ASA’s rulings.”

Paul Dunphy, Camden Council’s director of place management said: “We are pleased the jury found that claims by Mr Denton to cure illnesses were misleading and false. 

“As well as misleading clients over the contents and makeup of the treatments he provided, such claims could offer false hope to people who were vulnerable and in need of professional medical care and advice.”

ASA chief executive, Guy Parker said: “We welcome the conviction of Mr Denton following our referral to National Trading Standards.

“The advertising claims by Mr Denton were misleading and reckless and could offer false hope to people who were vulnerable and in need of professional medical care and advice.

“This case should serve as a clear warning: advertisers who refuse to play by the rules can and will face the legal consequences.”