CAMPAIGNERS have released an artist’s impression of how the former EMD cinema might look if it is brought back into use.

The image was created by McGuffin Film Society member Paul Lindt in response to a council-commissioned study released last month which found a revived cinema could act as a catalyst for the regeneration of central Walthamstow.

Mr Lindt's design sees the building re-named 'The Alfred Hitchcok Picture House' in recognition of the famous director, who was born in Leytonstone.

The listed building is owned by the Universal Church of the Kingdom of God, which hopes to turn it into a place of worship.

McGuffin spokesman Bill Hodgson said: "This image clearly illustrates how a restored cinema would breathe new life into the area.

"It would completely reinvigorate the town centre and be a magnet for investment and business.

“Reviving the EMD could be a once in a lifetime opportunity to really put Walthamstow on the map."

The image will be exhibited alongside a range of other designs for the building at a special event next week to celebrate the cinema's 80th birthday.

The McGuffin Film Society has organised a free one-day festival to mark the occasion, which will take place next door to the cinema in Hatherley Mews and at nearby venues including the Victoria pub and the Grove cafe.

The celebrations will include film screenings, children's entertainment, craft stalls, guest speakers and comedians on Saturday (September 18).

There will also be live music including performances by gypsy jazz band Babok and rock group Small Crew.

The campaign to re-open the building as a cinema has been supported by a number of celebrities, including Mick Jagger and Alfred Hitchcock’s daughter Patricia.

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