GIANFRANCO ZOLA wants to get his West Ham side playing in the style of their bitter London rivals Arsenal.

Famed for his side's fluid, easy-on-the-eye style, Wenger's Gunners are considered to be the best team to watch anywhere in Europe.

Now Zola wants to re-create Wenger's vision at Upton Park.

“If I can get my team to play in the same way as Arsenal then I will be very happy,” said the former Chelsea and Italy forward, whose team go for a fourth straight Premier League win when Bolton Wanderers visit today (1.30pm kick-off).

“Certainly right now, Arsenal are one of the teams that not only plays the best football in England but also in Europe.

“People want to watch nice football everywhere nowadays. You have to produce quality, goals and entertainment and everybody looks up to teams like them.

“Entertainment is vital and that is what we’re here for. It’s not just a war where you need to get victory at all costs.

“We want to make it enjoyable and people forget about that and are carried away by results and the league table but that’s not for us.”

While Zola wants to play “sexy” football, tomorrow's opponents have developed a reputation for their own physical, direct style of play.

Under Sam Allardyce, the Trotters enjoyed great success, twice qualifying for the UEFA Cup.

And while things are not going so well under current manager Gary Megson, Zola is fully aware of the threat posed by the Reebok outfit after his seven years at Stamford Bridge.

“It was always tough against Bolton but I got on with it and learned to become stronger on the pitch,” he said.

“I didn’t enjoy the combative side of the game but I tried to get the most out of it and make my qualities work in those situations.

“I know we’ll have problems when we play physical sides like Bolton but that doesn’t mean we’ll change our style of play.”