West Ham United joint-chairmen David Gold and David Sullivan have devised a ten-step strategy for the club as they celebrate five years in charge of the club.

The duo took control of the Hammers on January 19 2010 and issued a ten-point plan for the Hammers in June of that year, with the aim of pushing the club forward on and off the field.

Those plans suffered a blow when West Ham were relegated to the Championship in 2011 but the former Birmingham City owners have since overseen the club's return to the top flight at the first time of asking and driven the move to the Olympic Stadium.

In an open letter on the club's website, the pair set out their vision for the club for the next five years:

1. Continue to invest in the playing squad. Our aim is to bring in more world-class players that can play in the 'West Ham Way'. We have broken the club's transfer record twice in the last three years and we will continue to make significant funds available to strengthen the playing squad this summer as we build a team that will befit our new home. We will also endeavour to hang onto our best players as, too often in the past, previous boards have sold our most promising players.

2. Give the Boleyn Ground the fitting farewell it deserves. With your support we must ensure that we pay a fitting farewell to our home of more than a century. We plan to use the opportunity, when people around the world will be watching, to celebrate everything that is great about this club, its history, its fans and its future.

3. Clear the debt. Our latest set of accounts clearly shows the progress made in this area, but we have pledged to be free of external debt by the time we leave the Boleyn Ground and that must remain our focus for the next 18 months.

4. Deliver a new Stadium that exceeds fans' expectations. Having secured a 99-year lease to become anchor concessionaire, we must now make sure we deliver a stunning new stadium that Hammers fans are proud to call home. We have secured a UEFA Category 4 Stadium, which is the highest category in the world, and with the new roof, retractable seating, supporters facilities and the new hospitality areas, your new stadium will become the benchmark of best stadia in the world.

5. Continue to serve our community. Having provided more than 1.5 million opportunities for local people, the re-launched West Ham United Foundation is now in a position to significantly expand its work over a wider area of east London, Essex and beyond.

6. Employ the best staff to take the club forward. While we are proud of the club's achievements, we should be clear it is not just down to the board. We have ensured we have the very best people in the right jobs, from football staff and sports science to the new stadium project team and supporter services. We can all see the difference these people are making to West Ham United and our progress on and off the pitch. West Ham is proud to be an equal opportunities employer who has the best interests of its staff and its customers at the heart of every decision the board makes.

7. Communicate clearly and transparently with supporters. Whether it be through our new soon-to-be-launched digital platform, social media, newsletters, fans' forums or the SAB, we will continue to communicate the club's important messages to supporters. We pride ourselves on being accessible chairmen and will always listen to supporters' feedback on the issues that matter to them.

8. Continue our affordable football campaign. A season ticket will always offer the best value to anyone wanting to watch every West Ham game. We also want to make sure that everyone has the chance to watch top-flight football so will be building on our current promotions, such as the award-winning schemes like kids for a quid, when we move to the new stadium.

9. Make sure watching West Ham is enjoyable. We were clear last summer that we share the West Ham fans' desire for entertaining football and are delighted to see that return in abundance this season. The new stadium will offer unrivalled opportunities to improve the matchday experience away from the pitch and we will be reaching out to supporters over the coming months to make sure our new facilities offer one of the very best days out in the Premier League.

10. Continue to increase the profile of our club. The new stadium will automatically put West Ham on a pedestal around the world and it is our job to ensure we maximise on that opportunity. We are already receiving approaches from big brands that are desperate to be part of our exciting journey and as our profile increases we will, in turn, be able to attract better players from across the globe.