Juventus boss Massimiliano Allegri is keen to keep West Ham United target Simone Zaza at the Serie A champions.
Zaza has scored five goals in 11 matches this season but has not been a regular starter for Juventus.
The Italy international has reportedly attracted the interest of several Premier League clubs including the Hammers as they chase him on loan.
But Allegri told the Daily Mail: "I don't understand why he should go away, there should not be this storm about him.
"I speak to him every day, he is a player with great quality who has improved a lot and is important for us, so it's fair that he stays here. We have four top-quality players in attack and they should fight for their places."
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