The power of red never goes out of style.

Fashion’s love affair with this sexy, bold colour has refused to fade because of its ability to turn a shy wallflower into a bold, daring diva.

Its many eye-catching shades are said to actually make wearers feel more confident and more attractive to onlookers, and the truly bold woman pairs it with hot pink for extra impact.

Striking on blondes, sultry on brunettes and oh so sexy on redheads (remember Jessica Rabbit), wear red and you are signalling to the world that you are not someone to be trifled with or ignored.

East London and West Essex Guardian Series:

ASOS, Love Moschino saddle bag with heart detail, £145

East London and West Essex Guardian Series:

BHS, red lace cardi., £35, available March

East London and West Essex Guardian Series:

Dorothy Perkins, red tie shoulder dress, £28

East London and West Essex Guardian Series:

Dune Ladies, Anooska buckle and strap details court shoe, now £49

East London and West Essex Guardian Series:

Evans, Collection colour block dress, £55

East London and West Essex Guardian Series:

Lookagain.co.uk, truly tempting dress by Joe Browns, £49

East London and West Essex Guardian Series:

Phase Eight, Poppy burnout fit and flare dress, £140

East London and West Essex Guardian Series:

Phase Eight, Rebecca floral layered lace dress, £140

East London and West Essex Guardian Series:

River Island, online exclusive textured jumpsuit, £35

East London and West Essex Guardian Series:

River Island, red strip smart wide leg jumpsuit, £55

East London and West Essex Guardian Series:

River Island, red lace cold shoulder midi prom dress, £80

East London and West Essex Guardian Series:

East London and West Essex Guardian Series:

Simply Be, fringe duffle bag, £25

East London and West Essex Guardian Series:

Studio 8, Henrietta dress, £350

East London and West Essex Guardian Series:

Topshop, print blouse, £42

East London and West Essex Guardian Series:

Topshop, red pleat skirt, £50

East London and West Essex Guardian Series:

Zalando, Lulu Guiness red perspex lips cluth, £245