Supermarket staff are raising money for children as part of a BBC campaign.

People from Asda in North Watford are raising funds for the BBC Children in Need’s 2018 campaign as part of the retailer’s 18th annual fundraising drive.

Asda’s George is selling Pudsey ears, for £3.50, as well as clothes for all the family, socks, coin purses, rucksacks and more.

A minimum 20 per cent of the purchase price will go towards BBC Children in Need.

Asda is holding a host of fundraising activities instore and in the community during November. For more information on how to get involved, please contact your local Asda store.

An Asda Spokesperson said: “This year, colleagues in Watford will be positively Pudsey with enthusiasm throughout the month of November to raise both funds and awareness of the impact the money has, as well as the fundraising activities taking place in-store and in the wider community.

“From community Pudsey parties to cake sales and fun games, colleagues will be busy raising funds for BBC Children in Need to ensure that as many children as possible will see their lives improved by this money.”