High Wycombe Business Improvement District (HWBIDCo) is providing a family fun ‘Safari’ story-trail, to help spread joy, support the NHS and give families a safe reason to return to High Wycombe town centre.

Launching on Saturday, July 11, families and households in High Wycombe will be invited to search shop windows for 10 cute and colourful MonsterHeroes.

Using only smartphones, the Safari allows you to learn each MonsterHero’s name, story and superpowers.

Once all 10 MonsterHeroes are found, a free e-book will be unlocked. The Safari works by utilising contactless NFC technology and QR codes, without the need for players to download or sign up to anything.

The safari aims to bring some sort of normality back to high streets and demonstrates an effective opportunity to entertain and excite shoppers.

Over 100 BIDs and councils across the UK are taking part in the safari project, which has been sponsored by Wild in Art, with the aim of raising over £100k for NHS Charities Together. The trail will run until September 2020.

Melanie Williams, Chief Executive at HWBIDCo said: “We are proud to be one of the many towns participating in this national campaign to help the High Street.

"By joining in, you can raise much needed funds for the NHS and support our local businesses at the same time.

"Some of our local shops are situated in parts of town which are less familiar to those who only visit Eden shopping centre.

"We don’t want to spoil the fun by giving the game away, but those taking part might want to start looking in some of the following areas: Castle Street, Crendon Street, Desborough Road, Easton Street, Eden Shopping Centre, High Street and Priory Road.

"We really hope to encourage visitors to explore the whole town centre whilst also enjoying a fun and rewarding activity.”