It is ten years since it was announced which company would run the controversial development next to a Walthamstow station.

A 14-storey hotel tower block which was controversially given planning permission last month will be run by the Travelodge chain, it has been revealed.

The block, which will form part of a large development including two eight-storey housing units next to Walthamstow Central Station by Priory Avenue, will have 99 rooms.

Councillors narrowly approved the project despite widespread outrage from residents over its "ugly" and "intrusive" design.

There were also concerns from the national Commission for Architecture and the Built Environment (CABE) over its quality, but developers Solum Regeneration say it will help revitalise Walthamstow and boost the local economy.

A spokesman for the budget brand, which currently has 439 hotels in the UK, said the branch will open sometime in June or July 2012.

In a statement, Tony O’Brien, UK Development Director for Travelodge Hotels, said: “Partnering with the Solum Regeneration team has proven to be a great success and shows how Travelodge can work with development partners to deliver great locations that would be unaffordable for a hotel on its own.

“There is a great shortage of quality, affordable hotel accommodation throughout much of Greater London.

"Sites like these, which are in town centre locations that are easy to find and, with the train connections, have great public transport links to central London, are where our customers want to stay.”

A second deal between Travelodge and Solum over a development at Epsom station has also been revealed in today's announcement.

Simon Rutter, Regeneration Director at Solum Regeneration, said: “We are delighted that Travelodge will operate the hotels at Solum’s first two developments.

"Hotels will be a key part of our offer at a number of our future schemes, as our developments which are all next to railway stations, are ideally located for this use.

“Early interest in our schemes from operators allows us to de-risk the development process, provide certainty to Network Rail and the local authorities in the areas we are involved.”