Traders at an Olympic Games food market in Leyton are abandoning their stalls after losing thousands due to a lack of visitors.

East London and West Essex Guardian Series: Nameem Akhtar closing his stall for the last time in the deserted Olympic Market. Nameem Akhtar closing his stall for the last time in the deserted Olympic Market.

TRADERS have abandoned their stalls at a food market close to the Olympic Park as they face financial ruin due to a lack of customers.


The council created the temporary 'Olympia Market' in Marshall Road near the Leyton Asda car park in the hope of cashing in on visitors travelling to the Games from Leyton Tube station.


Stallholders were sold the pitches at prices of up to £16,200 on the basis that around 40,000 people would walk past on peak days.


But devastated traders say hardly anyone is using the route due to a lack of promotion.


A council leaflet welcoming visitors to Leyton even advises the public to walk a different route from Leyton station to the Olympic Park, bypassing Marshall Road altogether.


Nameem Akhtar, 32, told the Guardian he spent more than £23,000 on rent, stock and equipment for his Thai food stall.

He has not sold a single meal.

Mr Akhtar said: “It has been a complete disaster, a catastrophe. We were mis-sold on everything. We were told there would be 800 people a minute coming along here but you don't even see eight people in an hour.

“I had to get a loan out to pay for it and now I don't know what I'm going to do.”

When the Guardian returned to the market on Tuesday lunchtime (August 7) not a single stall was open.

While a handful of traders are still clinging on, opening for limited hours during the morning and evening, most appear to have given up hope for their stalls, which were due to be in place for 45 days until the end of the Paralympic Games in September.

It is understood that several traders are considering legal action against the council and contractors the North London Business group and Skateco UK Ltd.

Mr Akhtar, of East Ham, said: “I am packing up. I am losing too much money and I can't afford legal action.

"I have tried calling the council but no-one has come down to speak to us.”

The Guardian has contacted North London Business and Skateco UK Ltd but neither of them have yet commented on the latest developments.

A council spokeswoman claimed that marshals and volunteers were on-hand at Leyton Station to direct visitors via the market, although the Guardian has not seen them during any visits to the scene.

She added: "The capital has been quieter than predicted, and the downside to this has meant that businesses across London, including Leyton, have been affected and this is very disappointing.

"North London Business runs and manages the Food Market and as such selected the location alongside their partners Skateco.

"The council has paid no monies or received any monies from these organisations, North London Business and Skateco receive all of their income through their contracts with stall holders."

She added: "The 'Welcome to Leyton' leaflet highlights the Food Market and was produced to deal with the high level of visitors that were anticipated across London.

"As these numbers have not materialised the leaflets are no longer being used."


Click here to follow the Waltham Forest Guardian on Twitter


Click here to follow the Waltham Forest Guardian on Facebook

 

 

 

 

Comments (20)

Please log in to enable comment sorting

2:48pm Tue 7 Aug 12

markhouse24 says...

I feel so sorry for them, hope they get a refund
I feel so sorry for them, hope they get a refund markhouse24
  • Score: 0

4:03pm Tue 7 Aug 12

Walthamster says...

An absolute disgrace. The council even produced a leaflet advising Olympic visitors to walk by a different route! The council should refund the full fee to every stall-holder -- and do it now, before the traders are forced into bankruptcy.
An absolute disgrace. The council even produced a leaflet advising Olympic visitors to walk by a different route! The council should refund the full fee to every stall-holder -- and do it now, before the traders are forced into bankruptcy. Walthamster
  • Score: 0

5:48pm Tue 7 Aug 12

leytonoldboy2 says...

Refund AND compensation for all the additional costs. Poor things.
Refund AND compensation for all the additional costs. Poor things. leytonoldboy2
  • Score: 0

7:26pm Tue 7 Aug 12

Ian RS2000 says...

They should get a full refund
They should get a full refund Ian RS2000
  • Score: 0

11:53pm Tue 7 Aug 12

Redfox says...

Excuse me, but exactly why haven't the Guardian reported on the serious issue of those trader's who were in situ for over 7 days, blocking and obstructing the clearly marked pathways for pedestrians and cyclists? In fac t, the latest TfL London Cycling Guide No 15 issued on 21st July clearly shows the cycle path as unobstructed and therefore the council legally bound to prosecute all those obstructing it with cars, vans, tables, chairs, AND YES, council's own litter bins!
Why haven't the Guardian tackled this issue properly.
Why haven't the Guardian also tackled Messrs Robbins & Esom, who were both given the free publicity on using 'pool bikes' when they posed on Ruckholt Road bridge, in clear view of the Marshall Road tents and food paraphenallia only 100 yards away blocking the pavement area?
Excuse me, but exactly why haven't the Guardian reported on the serious issue of those trader's who were in situ for over 7 days, blocking and obstructing the clearly marked pathways for pedestrians and cyclists? In fac t, the latest TfL London Cycling Guide No 15 issued on 21st July clearly shows the cycle path as unobstructed and therefore the council legally bound to prosecute all those obstructing it with cars, vans, tables, chairs, AND YES, council's own litter bins! Why haven't the Guardian tackled this issue properly. Why haven't the Guardian also tackled Messrs Robbins & Esom, who were both given the free publicity on using 'pool bikes' when they posed on Ruckholt Road bridge, in clear view of the Marshall Road tents and food paraphenallia only 100 yards away blocking the pavement area? Redfox
  • Score: 0

10:23am Wed 8 Aug 12

Techno3 says...

Redfox wrote:
Excuse me, but exactly why haven't the Guardian reported on the serious issue of those trader's who were in situ for over 7 days, blocking and obstructing the clearly marked pathways for pedestrians and cyclists? In fac t, the latest TfL London Cycling Guide No 15 issued on 21st July clearly shows the cycle path as unobstructed and therefore the council legally bound to prosecute all those obstructing it with cars, vans, tables, chairs, AND YES, council's own litter bins!
Why haven't the Guardian tackled this issue properly.
Why haven't the Guardian also tackled Messrs Robbins & Esom, who were both given the free publicity on using 'pool bikes' when they posed on Ruckholt Road bridge, in clear view of the Marshall Road tents and food paraphenallia only 100 yards away blocking the pavement area?
You have a point, but in comparison to the very serious issues raised in the report you are commenting upon, your concerns about obstructyions of a barely used road appear somewhat trivial.
[quote][p][bold]Redfox[/bold] wrote: Excuse me, but exactly why haven't the Guardian reported on the serious issue of those trader's who were in situ for over 7 days, blocking and obstructing the clearly marked pathways for pedestrians and cyclists? In fac t, the latest TfL London Cycling Guide No 15 issued on 21st July clearly shows the cycle path as unobstructed and therefore the council legally bound to prosecute all those obstructing it with cars, vans, tables, chairs, AND YES, council's own litter bins! Why haven't the Guardian tackled this issue properly. Why haven't the Guardian also tackled Messrs Robbins & Esom, who were both given the free publicity on using 'pool bikes' when they posed on Ruckholt Road bridge, in clear view of the Marshall Road tents and food paraphenallia only 100 yards away blocking the pavement area?[/p][/quote]You have a point, but in comparison to the very serious issues raised in the report you are commenting upon, your concerns about obstructyions of a barely used road appear somewhat trivial. Techno3
  • Score: 0

11:15am Wed 8 Aug 12

patsy.com says...

The amount of money they charge traders is absurd while the have NO KNOWLEDGE of the events, getting figures out of a hat! the people in charge are just playing with traders livelihood while they are sitting at their desks manipulating things as they like!!! how can a Business Link Manager direct funds and business to a Company he co-owns as it's mentioned in the above responses? On the other hand traders should stop believing all these exagerations they get fed!!! looking at the map sent with the pack it all look like a deserted industrial estate!! hope someone pays for their mistakes for once!
The amount of money they charge traders is absurd while the have NO KNOWLEDGE of the events, getting figures out of a hat! the people in charge are just playing with traders livelihood while they are sitting at their desks manipulating things as they like!!! how can a Business Link Manager direct funds and business to a Company he co-owns as it's mentioned in the above responses? On the other hand traders should stop believing all these exagerations they get fed!!! looking at the map sent with the pack it all look like a deserted industrial estate!! hope someone pays for their mistakes for once! patsy.com
  • Score: 0

12:54pm Wed 8 Aug 12

KWyatt-Lown says...

Forgive my ignorance, is this the same Gary Ince who is also a director of the Waltham Forest Business Community Interest Company (Registered on 22/04/2008).

I note that Mr Ince became the secretary of this company in May 2011,during the time that other directors on the board included a Mr Fawaad Shaikh and a Mr. Terence Wheeler. Just thought I would ask.
Forgive my ignorance, is this the same Gary Ince who is also a director of the Waltham Forest Business Community Interest Company (Registered on 22/04/2008). I note that Mr Ince became the secretary of this company in May 2011,during the time that other directors on the board included a Mr Fawaad Shaikh and a Mr. Terence Wheeler. Just thought I would ask. KWyatt-Lown
  • Score: 0

12:57pm Wed 8 Aug 12

Walthamster says...

Redfox wrote:
Excuse me, but exactly why haven't the Guardian reported on the serious issue of those trader's who were in situ for over 7 days, blocking and obstructing the clearly marked pathways for pedestrians and cyclists? In fac t, the latest TfL London Cycling Guide No 15 issued on 21st July clearly shows the cycle path as unobstructed and therefore the council legally bound to prosecute all those obstructing it with cars, vans, tables, chairs, AND YES, council's own litter bins!
Why haven't the Guardian tackled this issue properly.
Why haven't the Guardian also tackled Messrs Robbins & Esom, who were both given the free publicity on using 'pool bikes' when they posed on Ruckholt Road bridge, in clear view of the Marshall Road tents and food paraphenallia only 100 yards away blocking the pavement area?
Redfox, don't blame the newspaper for this! It's all part of the same chaotic disaster. It shows that Waltham Forest council didn't give five minutes' thought to organising this. The council's only neat trick was getting a load of money out of these traders.

Local newspapers these days have tight budgets and a very small staff. within those constraints, the WF Guardian does terrific work. I've been impressed with its coverage of local campaigns since the council started slashing libraries, William Morris Gallery etc in 2007.

Needless to say, you'd never know any of that from the council propaganda sheet WFN!
[quote][p][bold]Redfox[/bold] wrote: Excuse me, but exactly why haven't the Guardian reported on the serious issue of those trader's who were in situ for over 7 days, blocking and obstructing the clearly marked pathways for pedestrians and cyclists? In fac t, the latest TfL London Cycling Guide No 15 issued on 21st July clearly shows the cycle path as unobstructed and therefore the council legally bound to prosecute all those obstructing it with cars, vans, tables, chairs, AND YES, council's own litter bins! Why haven't the Guardian tackled this issue properly. Why haven't the Guardian also tackled Messrs Robbins & Esom, who were both given the free publicity on using 'pool bikes' when they posed on Ruckholt Road bridge, in clear view of the Marshall Road tents and food paraphenallia only 100 yards away blocking the pavement area?[/p][/quote]Redfox, don't blame the newspaper for this! It's all part of the same chaotic disaster. It shows that Waltham Forest council didn't give five minutes' thought to organising this. The council's only neat trick was getting a load of money out of these traders. Local newspapers these days have tight budgets and a very small staff. within those constraints, the WF Guardian does terrific work. I've been impressed with its coverage of local campaigns since the council started slashing libraries, William Morris Gallery etc in 2007. Needless to say, you'd never know any of that from the council propaganda sheet WFN! Walthamster
  • Score: 0

1:00pm Wed 8 Aug 12

Leytonrez says...

Surely the council had an inkling there would be zero interest this side of the Olympic Park, or are they really that naive and incompetent of local affairs? People go to the Park, and Westfield, and do not leave the safety of the complex attached to the station. They do not walk on real streets, go to real cafe's or visit local shops, as for travelling to Leyton/Leytonstone, you are having a laugh. You must have knowingly duped these traders. As for the enforced local parking restrictions, no one has thought of coming this far to park to vistit the Olympics, you are just fining traders and locals for whom there is always plenty of parking space. Pay back ther extortionate rents to these traders, and improve the area first before bigging it up. Apart from The Torch event and being woken by our bins being emptied at 1.30am, the Olympics has had no effect on improving the area or peoples lives, no more than anyone else in the country, (ie: watching them on the TV). While being only down the road the whole experience is way out of the price of many locals to be part of it. To think tourists will hang about Leyton, instead of getting straight back on the tube to the West end, is laughable.
Surely the council had an inkling there would be zero interest this side of the Olympic Park, or are they really that naive and incompetent of local affairs? People go to the Park, and Westfield, and do not leave the safety of the complex attached to the station. They do not walk on real streets, go to real cafe's or visit local shops, as for travelling to Leyton/Leytonstone, you are having a laugh. You must have knowingly duped these traders. As for the enforced local parking restrictions, no one has thought of coming this far to park to vistit the Olympics, you are just fining traders and locals for whom there is always plenty of parking space. Pay back ther extortionate rents to these traders, and improve the area first before bigging it up. Apart from The Torch event and being woken by our bins being emptied at 1.30am, the Olympics has had no effect on improving the area or peoples lives, no more than anyone else in the country, (ie: watching them on the TV). While being only down the road the whole experience is way out of the price of many locals to be part of it. To think tourists will hang about Leyton, instead of getting straight back on the tube to the West end, is laughable. Leytonrez
  • Score: 0

2:23pm Wed 8 Aug 12

NT says...

Spot on KW-L, one and the same person, and what makes that particularly interesting (as I posted previously) is that, even though its other directors have been of the caliber of Clyde Loakes and Jenny Gray, the BID company, too, attracts controversy, for instance finding it difficult to submit its accounts on time, and (inexplicably given what it does) running up a big loss in 2009-10.
Spot on KW-L, one and the same person, and what makes that particularly interesting (as I posted previously) is that, even though its other directors have been of the caliber of Clyde Loakes and Jenny Gray, the BID company, too, attracts controversy, for instance finding it difficult to submit its accounts on time, and (inexplicably given what it does) running up a big loss in 2009-10. NT
  • Score: 0

2:23pm Wed 8 Aug 12

NT says...

Spot on KW-L, one and the same person, and what makes that particularly interesting (as I posted previously) is that, even though its other directors have been of the caliber of Clyde Loakes and Jenny Gray, the BID company, too, attracts controversy, for instance finding it difficult to submit its accounts on time, and (inexplicably given what it does) running up a big loss in 2009-10.
Spot on KW-L, one and the same person, and what makes that particularly interesting (as I posted previously) is that, even though its other directors have been of the caliber of Clyde Loakes and Jenny Gray, the BID company, too, attracts controversy, for instance finding it difficult to submit its accounts on time, and (inexplicably given what it does) running up a big loss in 2009-10. NT
  • Score: 0

2:25pm Wed 8 Aug 12

NT says...

Sorry
(a) for posting twice.
and
(b) for getting my BID companies mixed up - I was of course referring to the E11 Bid Co.
Sorry (a) for posting twice. and (b) for getting my BID companies mixed up - I was of course referring to the E11 Bid Co. NT
  • Score: 0

2:52pm Wed 8 Aug 12

eastendoflondon says...

I cycled past this the other day and my initial reaction was how odd to set up temporary businesses in that place. The only people that pass by there are customers in Leyton Mills. Why on earth would they park their cars and walk back across there to buy some food when there are already well established places to eat within the shopping area. I can only assume the council assumed more Olympic visitors would use the Eton Dorney entrance even though it's not actually a "known" entry and exit. Most visitors to the Olympic Park go via Stratford. Appears to me like these traders have been well and truly had. Out of order.
I cycled past this the other day and my initial reaction was how odd to set up temporary businesses in that place. The only people that pass by there are customers in Leyton Mills. Why on earth would they park their cars and walk back across there to buy some food when there are already well established places to eat within the shopping area. I can only assume the council assumed more Olympic visitors would use the Eton Dorney entrance even though it's not actually a "known" entry and exit. Most visitors to the Olympic Park go via Stratford. Appears to me like these traders have been well and truly had. Out of order. eastendoflondon
  • Score: 0

3:22pm Wed 8 Aug 12

peteste says...

I live over in Stratford, and I've passed by this spot in Leyton a couple of times on the bus over the last two weeks. I had assumed it was a service entrance - I've not seen it advertised or heard of anyone using it, even Leyton locals that I know.

Apparently the Victoria Gate is seeing hardly any use either. If they wanted to reduce congestion around the park you think they would have done a bit more to advertise these alternative entrances and routes...
I live over in Stratford, and I've passed by this spot in Leyton a couple of times on the bus over the last two weeks. I had assumed it was a service entrance - I've not seen it advertised or heard of anyone using it, even Leyton locals that I know. Apparently the Victoria Gate is seeing hardly any use either. If they wanted to reduce congestion around the park you think they would have done a bit more to advertise these alternative entrances and routes... peteste
  • Score: 0

4:24pm Wed 8 Aug 12

NT says...

Just checked the accounts of the Waltham Forest Business Community Interest Company, featuring F.Shaikh as director, and guess what: in both 2009-10 and 2010-11, it made substantial contributions in cash to the E11 BID Company, featuring F.Shaikh as director. No doubt all totally above board, but nevertheless reminiscent of pass the parcel.

What’s certain is that when Mr Gary Ince (secretary of the Waltham Forest Business Community Interest Company) recently intervened to help sort out the affairs of the E11 BID Company – as we know he did – his head must have been spinning.

Little wonder that Cllr Loakes et al jumped ship…
Just checked the accounts of the Waltham Forest Business Community Interest Company, featuring F.Shaikh as director, and guess what: in both 2009-10 and 2010-11, it made substantial contributions in cash to the E11 BID Company, featuring F.Shaikh as director. No doubt all totally above board, but nevertheless reminiscent of pass the parcel. What’s certain is that when Mr Gary Ince (secretary of the Waltham Forest Business Community Interest Company) recently intervened to help sort out the affairs of the E11 BID Company – as we know he did – his head must have been spinning. Little wonder that Cllr Loakes et al jumped ship… NT
  • Score: 0

10:19pm Thu 9 Aug 12

lancee says...

I live behind the market,the prices are way to expensive."City prices".For a few days there was a DJ,most prob trying to draw a crowd.Funny though ASDA's tents and food and Coke tent were also both disasters.Why didn't they rather just do a deal with ASDA,move the DJ into the Coke tent,bring the stall's into the parking lot,do a beer garden.And therefore giving the community some real fun.On the other hand they building a massive Costa,next to BK.Asda can't evens keep there own coffee shop full.How's this Costa going to fair.There's not a single decent place to have a drink around here.Its summer tourist are on holiday,they want a beverages.Then there's teh station, another disaster,so much money was spent o the road,the shops,home owners got money to do up there homes.The poor station can't accomadate parents with prams,the disable or elderly people.Station staff are reluctant to help people up the stairs.To be honest very little brain power went into planning Leyton for this games.Money wasted on all the wrong things.Leyton could of been a great party hot spot.Coronation gardens could of been turned into a fan park. Big screen TV etc.Instead it's the hang out for the drunks and homeless.
I live behind the market,the prices are way to expensive."City prices".For a few days there was a DJ,most prob trying to draw a crowd.Funny though ASDA's tents and food and Coke tent were also both disasters.Why didn't they rather just do a deal with ASDA,move the DJ into the Coke tent,bring the stall's into the parking lot,do a beer garden.And therefore giving the community some real fun.On the other hand they building a massive Costa,next to BK.Asda can't evens keep there own coffee shop full.How's this Costa going to fair.There's not a single decent place to have a drink around here.Its summer tourist are on holiday,they want a beverages.Then there's teh station, another disaster,so much money was spent o the road,the shops,home owners got money to do up there homes.The poor station can't accomadate parents with prams,the disable or elderly people.Station staff are reluctant to help people up the stairs.To be honest very little brain power went into planning Leyton for this games.Money wasted on all the wrong things.Leyton could of been a great party hot spot.Coronation gardens could of been turned into a fan park. Big screen TV etc.Instead it's the hang out for the drunks and homeless. lancee
  • Score: 0

10:40am Fri 10 Aug 12

mdj says...

Lancee, that's about five good ideas in one posting: dangerously creative thinking! I'd watch how you cross the road..((:-)

Seriously, you must have noticed that London has had its two biggest booms in history in the last 25 years, and neither did anything to lift Waltham Forest: do you think that's accidental?
Lancee, that's about five good ideas in one posting: dangerously creative thinking! I'd watch how you cross the road..((:-) Seriously, you must have noticed that London has had its two biggest booms in history in the last 25 years, and neither did anything to lift Waltham Forest: do you think that's accidental? mdj
  • Score: 0

2:31pm Mon 13 Aug 12

LouabE10 says...

agreed, lancee, some very good ideas. Why can no one in the council apply the same common sense - or at least have the intelligence to consult the residents of Leyton on what they think would be useful/beneficial for the area - they had plenty of time after all!
I disagree that about there being no decent places to have a drink.
One good thing to come out of the Olympics effect is the Pop-up-Pub, Leyton Technical. Local beers, two screens showing the Olympics, old and young in there and women! Hopefully they will be here to stay, as Leyton could do with somewhere decent to go in the evening. As for a new Costa, I'd still rather go to Palmeira for a decent coffee and lovely staff (and half the price) and Oceano and Anatolia also are good for coffee.
But as far as these traders are concerned as mentioned elsewhere, they have been badly mislead and should be refunded. I doubt Leyton station was ever a serious contender as an alternative as it doesn't have disabled access.
agreed, lancee, some very good ideas. Why can no one in the council apply the same common sense - or at least have the intelligence to consult the residents of Leyton on what they think would be useful/beneficial for the area - they had plenty of time after all! I disagree that about there being no decent places to have a drink. One good thing to come out of the Olympics effect is the Pop-up-Pub, Leyton Technical. Local beers, two screens showing the Olympics, old and young in there and women! Hopefully they will be here to stay, as Leyton could do with somewhere decent to go in the evening. As for a new Costa, I'd still rather go to Palmeira for a decent coffee and lovely staff (and half the price) and Oceano and Anatolia also are good for coffee. But as far as these traders are concerned as mentioned elsewhere, they have been badly mislead and should be refunded. I doubt Leyton station was ever a serious contender as an alternative as it doesn't have disabled access. LouabE10
  • Score: 0

1:48pm Tue 14 Aug 12

VillageIdiot69 says...

I went to the Olympics via the Eton Manor gate several times. Got the W15 from Walthamstow and it drops you right outside, why go to Stratford ?

That gate was seriously underused, on all three occasions that I went, I didn't queue once to get in or to go through security. In fact, most of the celebs, etc were using it as no one else seemed to be !
I went to the Olympics via the Eton Manor gate several times. Got the W15 from Walthamstow and it drops you right outside, why go to Stratford ? That gate was seriously underused, on all three occasions that I went, I didn't queue once to get in or to go through security. In fact, most of the celebs, etc were using it as no one else seemed to be ! VillageIdiot69
  • Score: 0

Comments are closed on this article.

click2find

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree