A company caring for elderly people in their homes has launched a campaign to recruit more workers.

Nigel and Linda Allen, owners of Home Instead Senior Care in Station Road, Chingford hope the You Can Care campaign will help them fill 25 jobs this year to keep up with the increasing demand.

The couple will be sharing photos and stories about their work on social media over the coming months using the hashtag #youcancare.

They hope to banish any misconceptions about what caring for the elderly involves and raise awareness about how rewarding it can be.

Nigel said: “We’re going to be using the You Can Care campaign to give people a window into what it’s like to work in the care industry for a company like Home Instead.

He added: “If you wonder what it is like to change career and work in the care industry, this will be the tag to search. You may well find that the role of a care giver is a little different and a lot more rewarding than you might think.”

According to Skills for Care there are approximately 90,000 vacancies in the social care sector in England.