The first brick has been laid at an affordable housing development under construction in Leyton.
The scheme in Osier Way will deliver 196 homes in five blocks ranging from six to 13 storeys.
Waltham Forest Council said the homes will all be “exclusively available” at a 20% discount to market value for first-time buyers who live or work within Waltham Forest.
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The council added it is England’s largest first-time buyer only housing scheme.
Deputy leader Councillor Ahsan Khan was joined by Leyton ward councillor Rhiannon Elgin and Nick Cuff, chief commercial officer at Pocket Living, which is building the homes, to lay the ceremonial brick.
Councillor Khan said: “The council is committed to doing whatever it can to help people in Waltham Forest onto the property ladder.
"The scale of Pocket Living’s ambition for the Osier Way scheme speaks to both to their ingenuity and the need for well designed, affordable homes for first-time buyers in the borough.”
Pocket Living’s car-free scheme also includes 900sq m of light industrial space and a further 50sq m of café space.
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