An 11-year-old entrepreneur is looking to launch an online business after winning big at a business fair.

Elnathan, from east London, took part in the Children’s Business Fair UK 2022 to pitch his organic T-shirt range, MIFA Wear.

The basketball lover’s idea is a children’s unisex organic brand to encourage sports activities and allow children to look and feel good while being active.

At the fair, there was a six-stage process for candidates to launch their business, sell in an authentic environment and earn their own money in a market place with little support from parents.

Elnathan won the ‘best sales pitch’ as he drew in large crowds and showcased his basketball skills.

Now he is looking to launch an online store, to support this idea visit: