A new initiative has launched to promote alcohol-free drink options at Waltham Forest venues.
Bars, pubs, cafes, and social clubs across the borough have received window stickers reading Alcohol Free Drinks Sold Here and Alcohol Free Beer on Tap.
The initiative is intended to encourage non-drinkers or those who want to cut back on alcohol consumption to visit the venues, Waltham Forest Council said.
Some believe promoting these options will support the local economy and assure non-drinkers that social spaces are available for them.
Tom McKim, the co-founder of Clapton Craft, is displaying the stickers at his Wood Street venue.
Tom said: "The demand we’ve seen for alcohol-free drinks has exploded in the last couple of years, and this is a great way to showcase what’s on offer.
"We’ve seen that some people feel self-conscious about asking if we stock alcohol-free options.
"Having the sticker as an ice-breaker on the door will help people feel confident they’re available."
The council believes that more moderate drinking could help create safer, more enjoyable neighbourhoods and social spaces.
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Councillor Louise Mitchell, cabinet member for health and adults, said: "Supporting venues to showcase their alcohol-free options mean residents can make choices that are better for their mental and physical health while still enjoying time out at their local.
"This is another way we're helping residents to live healthy and happy lives."
The authority said London's only alcohol-free brewery, Nirvana Brewery is based in Leyton.
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