West Ham United have launched a new 'Cockney Kit' for this season's away strip, inspired by the club's East End roots and celebrating modern-day east London.

With a black design and incorporating motifs of famous east London landmarks, the 2024/25 Umbro away kit reflects the Hammers' vibrant home.

As well as a claret trim, the kit has a graphic representation of St Mary-le-Bow woven into the fabric.

The church's iconic Bow Bells - which feature in the song Oranges and Lemons and define being Cockney - also star on the neck of the away kit.

England international James Ward-Prowse (right) was among those taking part in the kit launch (Image: West Ham United)

Part of the kit launch includes a film made by the club, which showcases the stories of people and places in east London.

The film features Hammers men's and women's first team stars, such as Mohammed Kudus, James Ward-Prowse, Anouk Denton, Riko Ueki and Kristie Mewis, alongside east Londoner and academy graduate George Earthy.

Other places featuring in the video include Clapton’s Accra Palace Ghanaian restaurant in Brick Lane and Romford Snooker Club.

The film is narrated by Guvna B, who reads a poem about what it means to be an east Londoner today.

To buy West Ham's new 2024/25 Cockney Kit, head to shop.whufc.com or visit any of the four West Ham United official club stores – at London Stadium, Liberty Romford, Lakeside Thurrock or Basildon Eastgate.